PRIVACY NOTICE 

 

At the Salford Arts Theatre your personal privacy is important to us.


This notice explains how we collect, store, manage, process, and protect your personal information. It lets you know the types of information we might hold, how and where we’ll use it once it’s been collected and how we will keep it safe. We’ll always aim to be very clear when we ask you to share any information with us and won’t do anything with it that is unexpected.


Sharing your information is not compulsory but providing us with certain pieces of data will help us to give you the best possible service we can.


If you want to contact us about this privacy notice or anything to do with your data at Salford Arts Theatre, you can contact us by:


• by phone, 0161 920 0111
• by email and in the subject line DATA Question, info@salfordartstheatre.com
• by post to, Salford Arts Theatre Kemsing Walk Off Tunbridge Sq, Off Liverpool St Salford M5 4BS


If you wish to stop receiving emails from the Salford Arts Theatre, please email u direct on info@salfordartstheatre.com   - in the subject line please put stop receiving emails



How We Collect Personal Information


We’ll collect information from you in several different ways. Most of the information comes directly from you and with your consent when you buy a ticket on the website, in person or over the phone. We also gather some information when you browse our website, answer a survey, or email us with feedback. We will collect your personal information when:


• You buy tickets for our productions and events taking place at Salford Arts Theatre
• You request to join our mailing lists
• You participate in one of our projects
• You become a member
• You make a donation to support us

We will always make it clear what data we are collecting from you during these transactions.


Your information will not be shared with any third parties, such as other creative and cultural organisations without prior permission

The following data and information may also be collected automatically when you visit our website:

• IP address 
• Referring website 
• Web browser and device 
• Cookies 
• Time and date 
• Web pages visited 
• Geographical location


Depending on your own privacy settings you may give us permission to access information from your social media apps.

Salford Arts Theatre Cookie Page explains what internet cookies are, how we use them and how you can manage your own personal permissions.


We may also capture your image in photography or in the video recording of a production or special event.


We also use CCTV recording equipment around our premises to safeguard our staff, customers, and visitors to the building. Images from the CCTV are securely held for 28 days and if there is an incident they may be shared with the police.


The Types of Personal Information We Collect


 

We only collect personal information that is essential to our operation as a theatre an business and which allows us to fulfil our obligations to our customers, provide good customer service; maintain our records and accounts and to develop and promote our work, on and off stage.  Most of the information we collect is obtained directly from you and may include:


• Name
• Gender
• Email address
• Date of Birth / age
• Contact phone number(s)

• Payment card details 
• Delivery address(s)
• Billing address
• Transaction History
• Records of communications sent to you by the Theatre or received from you
• Records of any volunteering by you on behalf of the Theatre
• Photos, film and audio recordings of projects or performances

If you are a participant in our community project, young performers company, workshops or productions we may also collect:

• Contact details for parent or guardian
• Requirements any sensitive information if required to enable your successful participation

Sensitive Personal Information


On occasion we may collect sensitive classes of information. Examples of this might include a disability or the racial or ethnic origin of a person. This data is only collected with the explicit consent of the individual.


If you have a disability we may also process information which will help us make sure that you have the best experience possible when visiting the theatre, this could include:


• That you bring an assistance dog
• You use a wheel chair
• You require a seat for a personal assistant.

Where this data is processed for purposes of monitoring and reporting it is always done so anonymously.


How We Use Personal Information


 

The information we collect about you helps us to provide you with the best service we can; to better understand what you need from us, and to make sure you don’t miss out on information about our new productions, events and special offers.  We process personal information to fulfil a contract with you (e.g. to provide you with a ticket for one of our plays), where we have your consent to do so, where we are legally obliged to and where there is a legitimate interest. For example, we may use your information to:


 

• Deliver information and process transactions with you
• Improve the service we offer you
• Understand how you want to be contacted. i.e. email, post, phone
• Contact you about what’s on, membership and news.
• Create mailing lists to share information about our activities
• To conduct research to understand the geographical location and demographics of our audience 
• Notify you about practical issues that could affect your booking (like traffic problems or a change to our programme).
• Gather feedback from you directly or by survey 
• To alert you to opportunities to support the Salford Arts Theatre through making a donation or becoming a member 
• To efficiently administer and renew any membership you may have. 
• To make sure any communications we send you about supporting Salford Arts Theatre are appropriate. 


 

How We Manage and Protect Personal Information

 

We will never share your personal information with any third parties for marketing purposes without your prior consent. We will never sell, rent or trade your personal information.

 

We protect all the personal information we collect. Our computer network is protected.

 

To fulfil our contract with you it’s sometimes necessary for third party providers to have access to your data so that they can perform services on our behalf (for example, Retail Merchant Services (RMS) processes all card payments).


 

If you ask us to stop sending you direct marketing communications, we will; you can change your preferences at any time. (We’ll only keep information for as long as is reasonably necessary for the purposes set out in this notice and to fulfil our legal obligations.)

 

We may need to share personal information with:

 

• Service providers who work on our behalf for the fulfilment of a contract we enter into with you, for example processing card payments, mailing houses, marketing agencies, database services, website hosting or email delivery services.
• Research companies who help us to understand our audience to enable us to improve our service.
• Third party advertisers (such as Facebook or Google). 
Anyone who provides a service on our behalf will enter into an agreement with us and will meet our data security standards. They will only use your data for the clearly defined service that they are providing.
• The police or a regulatory or government authority investigating illegal activities.

Although we will do our best to protect your personal data, we cannot guarantee the security of the data you transmit to our site as no transmission over the internet is 100% secure; any transmission of your data to us is therefore at your own risk.


 

Your Rights

 

Every email you get from us will include details about how to change your communications preferences and how to unsubscribe from future communications.

 

You have the right to ask us to amend or stop how we use your personal information including for marketing purposes.

 

You have the right to get the information we hold on you corrected. If you have any concern about the accuracy of your personal data

 

You have the right to have the personal information we hold about you removed.

 

You can request details of personal information that we hold about you by contacting us directly details below and providing a description of the information you would like to see, together with proof of your identity.

 

It is easy to access and amend the personal information that we hold on you. You can do this over the phone, via email, or in writing using the following details; 
• by phone, 0161 925 0111
• by email, info@salfordartstheatre.com
• by post to, Salford Arts Theatre Kemsing Walk off Tunbridge Sq, off Liverpool St Salford M5.

 

You have the right to lodge a complaint with The Information Commissioner’s Office.

 

Further Information and updates to this notice

 

The salfordartstheatre.com website is owned and operated by Salford Arts Theatre (registered Ltd by Guarantee Company 07380427). For the purpose of the Data Protection Act 1998 and EU GDPR the data controller is Salford Arts Theatre Kemsing Walk Off Tunbridge Sq, Off Liverpool St, Salford, M5 4BS

 

This notice was updated on 15th January 2019. It may be necessary to update it from time to time to reflect changes to our business operations or to legislation.

 

Updates will be posted on this page.  We may also inform you directly of any changes.

Salford Arts Theatre